We have been nominated for the Oscars of the Lingerie industry!

Yes, The Bra Shop, at Morecambe, has been nominated as a finalist in the prestigious Underlines Star Awards 2017 in the Best Shop category. We are excited and very proud.

Underlines is a leading trade magazine for the Lingerie Industry.  It has been running the Star awards since it was launched in 2007 although this is the first time we have been fortunate enough to be nominated as a finalist.

So why is this important?

We think it is important to recognise the efforts of all independent retailers.  We hear all the time of the demise of the high street. Although this is a gross over exaggeration, it is still important that we shine a line on the hard work, enthusiasm and creativity of the invaluable retailers that are still offering a range of products and services in a way that you simply cannot match online.

We love what we do. We also love where we do it from, our base in Morecambe. You can buy a bra online.  However, there is nothing like the feeling of buying a bra that has been properly fitted – that is comfortable, supportive and uplifting in more ways than one.

Why are we proud?

Because it is a testament to the loyalty and kindness of our amazing customers.  All that we do we do for you and to know that this is appreciated and welcomed (perhaps even cherished by some) makes it all worthwhile for us. So, a big thanks go out to all of you and this award is as much yours as it is ours.

Want to find out more about Underlines Star Awards?

You can find more information on Underline’s WEBSITE or on their FACEBOOK page. Simply click on the link.

So, keep your fingers crossed for even more success on the 9^th November 2017 when we head down, in our posh frocks, to the Globe Theatre in London for the glitzy award ceremony.